Bluestone PIM Blog

    Zuzanna Patocka

    Zuzanna Patocka

    Zuzanna Patocka is a content writer at Bluestone PIM. In a previous life, she juggled the topics as an editor and multitasker PR specialist until the tech space won her heart. She believes empathy and in-depth research are the keys to creating good content.

    Recent posts by: Zuzanna Patocka
    eCommerce in 2025: Hot Trends Predicted by Experts eCommerce in 2025: Hot Trends Predicted by Experts

    In the interview from 2019, our CEO, Einar Augedal, shared his view of how shopping in 2030 could...


    Get Started with MACH Architecture: Definition, Benefits, and Strategy Get Started with MACH Architecture: Definition, Benefits, and Strategy

    Customers are becoming more demanding than ever before in today's rapidly changing business...


    6 Pivotal Benefits of AI for Retail [+ Use Cases from Top Brands] 6 Pivotal Benefits of AI for Retail [+ Use Cases from Top Brands]

    Some time ago, a computer science project focused on programming machines to think and act like...


    How to Evaluate Product Data Quality in 1 Hour with PIM How to Evaluate Product Data Quality in 1 Hour with PIM

    Data is eating the world. According to The Digitization of the World From Edge to Core report by...


    Preparing For Sales Peaks: The Extensive Guide for Online Retailers Preparing For Sales Peaks: The Extensive Guide for Online Retailers

    By 2023, worldwide retail e-commerce sales "will total $6.169 trillion and make up a 22.3 percent...


    The Art of Brand Storytelling in Retail Marketing The Art of Brand Storytelling in Retail Marketing

    It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...


    In Stores with 'Millennials on Steroids': Generation Z Shopping Habits In Stores with 'Millennials on Steroids': Generation Z Shopping Habits

    Gen Z has already entered the job market. As the most tech-savvy generation, they are driving...


    8 Steps to Increase and Maintain Product Information Quality 8 Steps to Increase and Maintain Product Information Quality

    In the e-commerce universe, shopping cart abandonment is one of the most important metrics. The...


    5 Questions You Should Ask During a PIM Demo 5 Questions You Should Ask During a PIM Demo

    After evaluating PIM solutions online and watching demo videos from the PIM vendors you're...


    How to Create Product Attributes That Sell How to Create Product Attributes That Sell

    Today’s customers tend to do solid research before making a purchase. They want to know not only...