Bluestone PIM Blog

    Zuzanna Patocka

    Zuzanna Patocka

    Zuzanna Patocka is a content writer at Bluestone PIM. In a previous life, she juggled the topics as an editor and multitasker PR specialist until the tech space won her heart. She believes empathy and in-depth research are the keys to creating good content.

    Recent posts by: Zuzanna Patocka
    Best eCommerce Books Recommended by the Bluestone PIM Team Best eCommerce Books Recommended by the Bluestone PIM Team

    The Internet is a real ocean of educational content from which you can extract valuable learning...


    From Bland to Brilliant: How to Craft a Killer Product Description From Bland to Brilliant: How to Craft a Killer Product Description

    As a retailer, your product description serves as a powerful tool to entice and engage your...


    eCommerce in 2025: Hot Trends Predicted by Experts eCommerce in 2025: Hot Trends Predicted by Experts

    In the interview from 2019, our CEO, Einar Augedal, shared his view of how shopping in 2030 could...


    Get Started with MACH Architecture: Definition, Benefits, and Strategy Get Started with MACH Architecture: Definition, Benefits, and Strategy

    Customers are becoming more demanding than ever before in today's rapidly changing business...


    6 Pivotal Benefits of AI for Retail [+ Use Cases from Top Brands] 6 Pivotal Benefits of AI for Retail [+ Use Cases from Top Brands]

    Some time ago, a computer science focused on programming machines to think and act like humans,...


    How to Evaluate Product Data Quality in 1 Hour with PIM How to Evaluate Product Data Quality in 1 Hour with PIM

    Data is eating the world. According to The Digitization of the World From Edge to Core report by...


    Preparing For Sales Peaks: The Extensive Guide for Online Retailers Preparing For Sales Peaks: The Extensive Guide for Online Retailers

    By 2023, worldwide retail e-commerce sales "will total $6.169 trillion and make up a 22.3 percent...


    The Art of Brand Storytelling in Retail Marketing The Art of Brand Storytelling in Retail Marketing

    It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...


    In Stores with 'Millennials on Steroids': Generation Z Shopping Habits In Stores with 'Millennials on Steroids': Generation Z Shopping Habits

    Gen Z has already entered the job market. As the most tech-savvy generation, they are driving...


    8 Steps to Increase and Maintain Product Information Quality 8 Steps to Increase and Maintain Product Information Quality

    In the e-commerce universe, shopping cart abandonment is one of the most important metrics. The...