Digital Product Passport Solution: Bluestone PIM & Kolla Integration Guide

New EU rules on product transparency are changing the game for brands and manufacturers.
By 2027, the Digital Product Passport (DPP) will become mandatory, enabling customers and regulators to access a product’s full data, simply by scanning a code.

Brands will be required to disclose everything from origin and materials to environmental impact and end-of-life details.

That might sound heavy, but it doesn’t have to be.

Bluestone PIM and Kolla offer an integrated Digital Product Passport solution designed to help companies comply with these regulations while creating a compelling, trustworthy customer experience. 

This guide explains how Bluestone PIM structures and manages product data, while Kolla automates sharing, branding, and consumer access.

What Is a Digital Product Passport (DPP) and Why Does it Matter Now?

The Digital Product Passport (DPP) is an upcoming EU regulatory requirement aimed at improving transparency and sustainability across industries such as textiles, furniture, tyres, mattresses, iron, steel, and aluminium.

By 2027–2029, companies must:

• Provide digital access to verified product data for every SKU

• Enable customers and regulators to instantly view data via QR codes

• Ensure all information is accurate, consistent, and up to date

The DPP makes this information easily accessible via a simple scan, revealing a product’s origins, materials, environmental footprint, and end-of-life instructions. For businesses, this means transparency and compliance are essential for market access and consumer trust.

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What Information Is Required in a Digital Product Passport?

Although each product group will have its own specific requirements, the core data structure is already becoming clear.

Every Digital Product Passport will likely include:

• Unique product identifier, following ISO/IEC 15459 standards

• Product name and description

• Origin and raw materials

• Environmental footprint, including CO₂ emissions

• Care and repair guidance

• Reuse, resale, and recycling information

• Certificates or proof of compliance
  
  

Having this information well-organised early (and stored in a connected system, like a PIM software) will save brands significant time later when DPP rules go live.

Digital Product Passport Solution: Bluestone PIM & Kolla

To achieve Digital Product Passport compliance, brands need two things:

1. A strong composable PIM system to organise and manage all their product data

2. An easy way to share this data online with customers and regulators

Bluestone PIM and Kolla already work together as a single, integrated solution, making it easy for companies to manage and share product data for Digital Product Passport compliance.

Bluestone PIM acts as the foundation, bringing all your product information together and organising it so it’s clear, accurate, and ready for regulations.

Kolla takes this organised data and automatically publishes it online, making it easy for brands to share Digital Product Passports that are both branded and fully compliant with EU rules.

How to Create a Digital Product Passport: The Three-Step Process

You can think of DPP creation as three straightforward steps: Gather – Manage – Share.

1. Gather

Start by assessing what you already have. Identify data gaps, for instance, missing sustainability metrics or supplier certificates. Then begin collecting verified details from suppliers, logistics partners, or internal sustainability teams.

2. Manage

Bring everything together in Bluestone PIM, your single source of truth.

Bluestone PIM structures every product attribute, media file, and compliance certificate, ensuring data remains accurate, consistent, and ready to activate across all channels.

When updates occur, whether it’s revised sourcing information or an updated CO₂ value, they’re made once and flow seamlessly through all connected systems.

3. Share

Once your data is structured in Bluestone PIM, Kolla takes over. It connects via API, extracts the relevant product information, and transforms it into a clean, customer-facing microsite (the digital representation of your Product Passport).

Each product is automatically assigned a QR code based on the GS1 Digital Link standard. When scanned, it directs users to a live microsite populated with real-time data from your PIM, always accurate, always up-to-date.

But Kolla’s Digital Product Passport solution doesn’t stop there. It generates branded microsites and QR codes at scale, automatically localises content for each market, and reflects your brand’s visual identity. From hosting and design to language versions and ongoing updates, Kolla manages the entire process once your data is unified in Bluestone PIM.

The result? You can deploy thousands of fully compliant Digital Product Passports without the overhead of manual work or technical complexity.

Here’s What Digital Product Passport Looks Like

When a customer scans the QR code on your product or packaging, they land on a Kolla microsite designed around your brand.

They’ll find clear, verified product information, such as:

• Where and how the product was made

• The materials used and their environmental footprint

• Certificates and sustainability proofs

• Guidance on care, repair, reuse, or recycling

Because Kolla automatically adapts each microsite to the user’s language and device, every scan delivers a native, consistent experience. It’s more than a compliance tool, it’s an interactive, brand-rich touchpoint that builds trust and reinforces authenticity.

Scan the QR code to see what the Digital Product Passport looks like in action.        

How Bluestone PIM and Kolla Work Together

Here’s how the integration works in practice:

1. Product data sits in Bluestone PIM: everything from product descriptions and materials to CO₂ emissions and care instructions.

2. Kolla connects through API and maps each attribute to the right place on the digital microsite.

   • The product image and description appear on the main page.

   • Sustainability metrics and materials data show under a dedicated section.

   • Certificates and supporting documents are linked to sub-pages.

3. Each update made in Bluestone PIM is automatically reflected on the Kolla microsite.

4. A QR code compliant with GS1 Digital Link connects the physical product to its digital passport.

Kolla’s solution is built for automation and scale:

• Thousands of microsites can be populated instantly from the PIM or e-commerce system.

• Multilingual content is served automatically based on the user’s location.

• Templates allow full brand customisation, keeping every passport consistent with your identity.

All product information stays within Bluestone PIM, the trusted single source of truth, while Kolla takes care of the presentation, accessibility, and compliance standards on the consumer side.

Quick Start for Brands: How Brands Can Implement DPP Today + Quiz

1. Audit your data. Identify where sustainability and materials data is missing.

2. Model attributes in Bluestone PIM. Add relevant fields for DPP use, like origin, footprint, certificates, etc. 

3. Connect to Kolla. Use the API to create your first digital product passports.

4. Generate QR codes. Attach them to your pilot products and test the consumer journey.

5. Review and expand. Once the flow works, scale it across your full product catalogue.

A small pilot with just a few SKUs is enough to see how your data flows and where improvements are needed.

Digital Product Passport Solution: Beyond Compliance

The Digital Product Passport marks a big step toward more transparent and responsible commerce.

With Bluestone PIM and Kolla, brands can turn this requirement into a strength:

• Accurate, verified product data in one place

• Automated DPP generation at scale

• Branded, multilingual microsites that enhance the customer experience

• Live data updates and actionable consumer insights

The Digital Product Passport Solution from Bluestone PIM and Kolla helps you meet EU standards and makes every scan a chance to build trust.