Definition: Product Detail Page

What is a product detail page?

A product detail page (PDP) is a webpage that provides comprehensive information about a particular product that is being sold on an eCommerce website or online retail store. The PDP is the landing page for potential customers who are interested in buying the product and contains all the necessary information about the product that a customer would want to know before they make a purchase decision.

What information is shown on a PDP?

Depending on the product being sold, a well-built product detail page may contain the following elements:

  • Product title
  • Product images
  • Product description
  • Product attributes
  • Product variations
  • Product price
  • Product specifications (dimensions, material composition, safety warning, etc.)
  • Product availability / remaining stock
  • Product features and/or benefits
  • Product reviews and ratings
  • Shipping and return policies
  • Call-to-action (Add to cart/buy now button)
  • Related products or recommendations

This product detail page for "Good Night - Pure Essential Oil" sold by Muji contains many of these key elements.

Product detail page example by Muji

Source: Muji

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