Bluestone PIM Blog

    Zuzanna Patocka

    Zuzanna Patocka

    Zuzanna Patocka is a content writer at Bluestone PIM. In a previous life, she juggled the topics as an editor and multitasker PR specialist until the tech space won her heart. She believes empathy and in-depth research are the keys to creating good content.

    Recent posts by: Zuzanna Patocka
    How to Evaluate Product Data Quality in 1 Hour with PIM How to Evaluate Product Data Quality in 1 Hour with PIM

    Data is eating the world. According to The Digitization of the World From Edge to Core report by...


    6 Black Friday Marketing Tips for eCommerce Companies 6 Black Friday Marketing Tips for eCommerce Companies

    The holiday sales season is coming closer, which every year starts on Friday after Thanksgiving....


    Preparing For Sales Peaks: The Extensive Guide for Online Retailers Preparing For Sales Peaks: The Extensive Guide for Online Retailers

    By 2023, worldwide retail e-commerce sales "will total $6.169 trillion and make up a 22.3 percent...


    How to Increase Retail Sales with PIM How to Increase Retail Sales with PIM

    In 2021, retail e-commerce sales worldwide totaled approximately 4.9 trillion U.S. dollars. This...


    The Art of Brand Storytelling in Retail Marketing The Art of Brand Storytelling in Retail Marketing

    It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...


    MACH-based PIM: The Ultimate Guide MACH-based PIM: The Ultimate Guide

    MACH technology is snowballing The combination of microservices, API-first, cloud-native, and...


    In Stores with 'Millennials on Steroids': Generation Z Shopping Habits In Stores with 'Millennials on Steroids': Generation Z Shopping Habits

    Gen Z has already entered the job market. As the most tech-savvy generation, they are driving...


    8 Steps to Increase and Maintain Product Information Quality 8 Steps to Increase and Maintain Product Information Quality

    In the e-commerce universe, shopping cart abandonment is one of the most important metrics. The...


    5 Questions You Should Ask During a PIM Demo 5 Questions You Should Ask During a PIM Demo

    If your company has a large number of SKUs, many sales and marketing channels, and product pages...


    Women in IT: Practical Tips on Skyrocketing Career Women in IT: Practical Tips on Skyrocketing Career

    Empowering women in IT is still a thing, a very important one. Organizations in the technology...


    How to Create Product Attributes That Sell How to Create Product Attributes That Sell

    Today’s customers tend to do solid research before making a purchase. They want to know not only...


    Get Started with MACH Tech: Benefits, Requirements and Tips Get Started with MACH Tech: Benefits, Requirements and Tips

    A growing number of companies are considering adding MACH to their technology stack to improve...