Bluestone PIM Blog

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        Zuzanna Patocka

        Zuzanna Patocka

        Zuzanna Patocka is a content writer at Bluestone PIM. In a previous life, she juggled the topics as an editor and multitasker PR specialist until the tech space won her heart. She believes empathy and in-depth research are the keys to creating good content.

        Recent posts by: Zuzanna Patocka
        How to Evaluate Product Data Quality in 1 Hour with PIM
        PIM Best Practices
        How to Evaluate Product Data Quality in 1 Hour with PIM

        Data is eating the world. According to The Digitization of the World From Edge to Core report by...
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        6 Black Friday Marketing Tips for eCommerce Companies
        E-commerce Tips
        6 Black Friday Marketing Tips for eCommerce Companies

        The holiday sales season is coming closer, which every year starts on Friday after Thanksgiving....
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        Preparing For Sales Peaks: The Extensive Guide for Online Retailers
        E-commerce Tips
        Preparing For Sales Peaks: The Extensive Guide for Online Retailers

        By 2023, worldwide retail e-commerce sales "will total $6.169 trillion and make up a 22.3 percent...
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        How to Increase Retail Sales with PIM
        E-commerce Tips
        How to Increase Retail Sales with PIM

        In 2021, retail e-commerce sales worldwide totaled approximately 4.9 trillion U.S. dollars. This...
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        The Art of Brand Storytelling in Retail Marketing
        E-commerce Tips
        The Art of Brand Storytelling in Retail Marketing

        It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...
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        MACH-based PIM: The Ultimate Guide
        PIM Best Practices
        MACH-based PIM: The Ultimate Guide

        MACH technology is snowballing The combination of microservices, API-first, cloud-native, and...
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        In Stores with 'Millennials on Steroids': Generation Z Shopping Habits
        E-commerce Tips
        In Stores with 'Millennials on Steroids': Generation Z Shopping Habits

        Gen Z has already entered the job market. As the most tech-savvy generation, they are driving...
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        8 Steps to Increase and Maintain Product Information Quality
        PIM Best Practices
        8 Steps to Increase and Maintain Product Information Quality

        In the e-commerce universe, shopping cart abandonment is one of the most important metrics. The...
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        5 Questions You Should Ask During a PIM Demo
        PIM Best Practices
        5 Questions You Should Ask During a PIM Demo

        If your company has a large number of SKUs, many sales and marketing channels, and product pages...
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        Women in IT: Practical Tips on Skyrocketing Career
        News
        Women in IT: Practical Tips on Skyrocketing Career

        Empowering women in IT is still a thing, a very important one. Organizations in the technology...
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        How to Create Product Attributes That Sell
        PIM Best Practices
        How to Create Product Attributes That Sell

        Today’s customers tend to do solid research before making a purchase. They want to know not only...
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        Get Started with MACH Tech: Benefits, Requirements and Tips
        api-first
        Get Started with MACH Tech: Benefits, Requirements and Tips

        A growing number of companies are considering adding MACH to their technology stack to improve...
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