Bluestone PIM Team

Product description automation explained, 4 real examples that convert, and the 7-step formula and workflow behind writing and scaling your own.

Read to find out what SEO for e-commerce product pages is and get 10 easy SEO tips to optimise them for search engines.

Product pages missing key information lose sales. Here are the 18 types of product information retailers need, with real examples and a free checklist.

The top 11 retail trends for 2026: AI personalisation, recommerce, phygital retail and more, plus how to get your product data ready for each trend.

How sustainable e-commerce depends on product data: the trends driving demand, what sustainability messaging needs, and how PIM makes it scale.

Gen Alpha is rapidly transforming into a powerful consumer poised to shape retail with their distinct shopping preferences.

Explore engaging phygital experiences, omnichannel strategies, eCommerce resolutions, and the decline of US shopping malls in this insightful blog post.

Product data quality has a huge impact on customer experience and sales. Learn how you can measure, optimise, and manage it with a PIM solution.

Omnichannel vs multichannel—which is the best approach for eCommerce? Learn their differences, strengths, and how they drive customer personalization.

Unlock the secrets of rich product content! Dive into proven strategies, tips, and tools for creating content that captivates eCommerce shoppers.

PIM and CMS each play a specific role in creating and delivering rich product content to engage online customers and drive digital sales.

Learn the key principles, components, and benefits of composable commerce, the new face of retail based on state-of-the-art technology.

Discover how augmented reality can transform the shopping experience. Explore benefits, practical applications, and hurdles in its adoption for retailers.

Learn the principles of headless commerce and discover why retailers are choosing this approach to transform their digital commerce platforms.

Learn how to define, enrich, and market product attributes to improve conversions and stand out in e‑commerce.

MACH architecture is a cornerstone of a future-proof and customer-focused business. Learn its technologies, benefits, and how to get started with it.

Discover the benefits and use cases of AI in the retail industry, and how it can create a winning situation for both retailers and customers.

How to increase retail sales? Learn what the common challenges of the retail industry are and how a PIM software can improve your retail sales performance.

Discover what influences Generation Z's shopping habits. See tips and inspiration on how to prepare your business for this new shopping power.

Check out the technology and industry trends for 2022 and beyond, and learn how you can future-proof your eCommerce business.

Quality product information is a solid foundation for digital sales and marketing. Learn how to leverage it and drive sales & marketing success with PIM.

Bluestone PIM joins a global alliance that develops software based on an open architecture of Microservices, API-first, Cloud-native & Headless.

Discover what 8 factors influence the cost of a Product Information Management solution, and what you should consider when choosing a PIM vendor.

Learn the 7 best practices for managing product information that PIM experts recommend, with insights from Ventana Research.

Secure your business' position in the new competitive landscape that comes after the Amazon launch in the Nordics.

Our PIM experts share the FAQs asked by businesses about Product Information Management and how a PIM tool can help solve their product data challenges.

A successful product sales page is not a coincidence. We share the tactics smart businesses use to present their product in ways that entice more sales.

Here are 5 simple tips that will help you create a compelling story about your product and brand, even if you're not a natural-born storyteller.

Are product variants beneficial to your business? Yes! We'll show you tips on how you can leverage variants to get more sales. Read on to learn more.

Discover the benefits of API-ready SaaS for managing your product information in this webinar with the experts at Bluestone PIM.

What all marketers want is to get customers to fall in love with their products. Read how you can make that happen with these 5 actionable tips!

Using Bluestone PIM to manage your product data is like having the magical One Ring from “The Lord of the Rings”. It's just that powerful!

Learn how millennials’ retail habits differ from others, and how you can improve your e-commerce strategy based on these insights.

Ventana Research shows that the future for effective management of product content is using one single Product Information Management (PIM) tool.