Bluestone PIM Blog

    The Art and Science of Customer Experience The Art and Science of Customer Experience

    Customer experience is the new black. It builds customer loyalty and helps you drive sales for your...


    7 Simple Ways to Improve eCommerce Customer Experience 7 Simple Ways to Improve eCommerce Customer Experience

    Customer experience is the future of digital commerce. According to Walker Insights, it is the key...


    5 Examples of Great Storytelling Tactics for Boring Products 5 Examples of Great Storytelling Tactics for Boring Products

    Not every brand offers products as inherently sexy as Apple, Nintendo, or Gucci. A hammer is just a...


    Convenience vs Privacy: Serving Customers in a Connected World Convenience vs Privacy: Serving Customers in a Connected World

    Technology advancements allow us to create new shopping experiences, and customers are eager to try...


    The Beginner’s Guide to Effective Product Storytelling The Beginner’s Guide to Effective Product Storytelling

    Author, entrepreneur and marketer Seth Godin once said: “Marketing is no longer about the stuff...


    Inside a Customer-First Company Inside a Customer-First Company

    In our office in Norway and in other countries, next to our logo, the primary spot is taken by this...


    Experience Is King: The Natural Progression from PIM to PXM Experience Is King: The Natural Progression from PIM to PXM

    Here’s the awful truth – as you’re reading these words, your products are competing with the exact...


    With or Without PIM: Business Benefits of Product Information Management With or Without PIM: Business Benefits of Product Information Management

    Imagine this. You just bought a brand-new house. There’s a front yard to play catch and a...


    Shopping in 2030 and the Growing Importance of PIM Shopping in 2030 and the Growing Importance of PIM

    Interview with Einar Augedal, CEO at Bluestone Q: Shopping in 2030. Do you think we’re going to...


    The Benefits of Product Variants The Benefits of Product Variants

    There are things in life we love to repeat. Like the Swedish people, who can’t imagine a day...


    [Webinar] Benefits of API-ready SaaS for PIM [Webinar] Benefits of API-ready SaaS for PIM

    Taking full control over product-related information is a major step towards creating a consistent...


    5 Ways to Make Your Customers Fall in Love with Your Product 5 Ways to Make Your Customers Fall in Love with Your Product

    Why do customers choose a particular product over another one? Why do they prefer this brand,...